Halloween is coming soon, and Chipotle fans can get excited for the Boorito Discount to come back. This tradition lets fans get burritos and bowls at a lower price. This year, the discount will be in stores again after being online-only last year.
Boorito Promo Details for 2024
This year, the Boorito deal is happening on October 31 from 3 p.m. until closing. Chipotle Rewards members can get a $6 meal if they wear a Halloween costume at certain locations.
This is a good deal because a regular steak burrito bowl at Chipotle can be over $11 in some places. In Central New Jersey, steak burritos start at $11.25, so customers can save money by dressing up & joining the Halloween fun.
This marks a return to an in-person event after the 2023 promotion was exclusively digital, allowing customers to use a promo code for the Boorito discount.
Deciding to have in-store events for Halloween makes it more fun, but we might have to deal with long lines and making sure there are enough staff.
Boorito Expands to the U.K. and France
Chipotle is now giving a special deal in the U.K. and France called the Boorito deal. In the U.K., customers can buy a cheaper meal for £6, & in France, it’s €7.
Chipotle is trying to get more customers worldwide by offering this deal. They have 20 stores in the U.K. and six in France. In Canada, they have had the Boorito deal since 2009, with meals for $7 CAD for people wearing costumes.
Extended Hours for College Towns
To cater to late-night cravings—especially for the younger, college-age demographic—select Chipotle locations in college towns across California, Illinois, New York, Ohio, and Texas will stay open until midnight on Halloween.
This change comes after trying longer hours in 2023, which was probably done to help control the number of people and make sure more customers can take advantage of the deal without putting too much pressure on restaurant workers.
However, managing in-store traffic could still be challenging, even with extended hours. In 2021, Chipotle’s in-person Boorito event caused complaints from customers due to long lines & not enough workers. This year, Chipotle is changing back to in-store participation and longer hours to try to fix these problems.
Changes from 2023 and Potential Challenges
Last year, the Boorito deal shifted to a digital-only promotion, where customers could redeem a discount using a promo code via the Chipotle app.
Chipotle probably went online because they had problems with their Boorito events in the past, like long waits and issues with how things were run. But even though using the app for the deal was easier, Chipotle had new problems now: some customers got upset because of technical issues when they tried to use the offer.
This year, Chipotle is doing promotions in stores instead of online. It could fix tech problems but might mean longer waits and not enough workers. We don’t know how it will go yet, but Chipotle is planning ahead by staying open longer at some locations.
A Tradition That Continues to Evolve
The Boorito deal has been a favorite at Chipotle for over 20 years, starting in 2000. It started as a Halloween celebration with a great deal for fans, and has grown into a big event that brings in many customers. It changes based on what customers want and what works best for the company, so it stays exciting and popular every year.
Chipotle’s Chief Brand Officer Chris Brandt said, “As an annual tradition for our fans, we are always looking for ways to level up our Halloween celebration.” This year, the company is taking that mission to new heights by expanding to international markets and offering extended hours in college towns, ensuring Boorito will be “bigger than ever.”
What to Expect on October 31
If you plan to participate in this year’s Boorito event, here’s what you need to keep in mind:
- Time: The promotion runs from 3 p.m. to closing at participating locations.
- Cost: Rewards members can score their favorite entrées for $6—but don’t forget your Halloween costume! The deal is available exclusively for in-store orders.
- Rewards Membership: To take advantage of the offer, you must be a Chipotle Rewards member, so sign up beforehand if you still need to become a member.
- Location-Specific Hours: Select locations in college towns will be open until midnight to accommodate the late-night crowd.
Conclusion:
Chipotle’s Boorito Discount will be larger in 2024 with events in person, more places, and longer open times in some college towns. Even though Chipotle has had challenges in the past, they keep thinking of new things to make their fans happy.
Whether you have tried Boorito before or not, wear a Halloween costume, visit Chipotle, and get a $6 meal while the discount is available!