In a move that has burger fans talking, McDonald’s is allegedly getting ready to launch its highly awaited Big Arch Burger in the US. The Big Arch was first brought to foreign markets in response to the increasing need for more substantial and reasonably priced menu alternatives.
Since then, it has gained popularity all over the world. Here’s what we know about the potential U.S. launch, and why this burger is already turning heads.
What Is The Big Arch Burger?
The Big Arch Burger is McDonald’s answer to customer calls for a more substantial burger. The 1,030-calorie burger, which has two quarter-pound beef patties, three slices of cheese, crispy onions, pickles, lettuce, and a specially made Big Arch sauce, is a filling meal. This substantial choice was created to satisfy people who want a more tasty, richer supper without going over budget .
McDonald’s first introduced the Big Arch concept in December 2023, aiming to provide a premium burger experience. Fast forward to 2024, and the Big Arch has made waves in multiple international locations, including Canada, Portugal, and Germany. The positive response in these many markets suggests that it has a great chance of being well-liked in the US.
The Success Of The Big Arch Overseas
Since its initial rollout, the Big Arch Burger has seen an overwhelmingly positive response in test countries. According to McDonald’s CFO Ian Borden, customer feedback has been enthusiastic, with the burger quickly gaining a devoted following. “We’re encouraged by the results showing the Big Arch has universal appeal with sizable opportunity across markets,” Borden shared in a recent earnings call.
Based on this success, McDonald’s is reportedly accelerating its plans to expand the Big Arch’s availability across other global markets in 2025. While McDonald’s has yet to confirm which specific markets will be added, the brand’s recent track record suggests that the Big Arch is slated for a wider release—and the United States may be next.
Why The U.S. Market Is Primed For The Big Arch
McDonald’s CEO Chris Kempczinski has hinted that the U.S. market could be a promising addition for the Big Arch Burger. As America remains one of McDonald’s largest and most enthusiastic markets, introducing a new, larger burger here could draw significant interest from fans nationwide.
In the last few years, consumer demand for premium, affordable fast-food options has grown. McDonald’s has already introduced several notable limited-time offerings, and a hearty, value-packed burger like the Big Arch aligns well with current U.S. market trends.
Fans of the iconic Golden Arches who enjoy menu mainstays like the Big Mac may welcome the addition of a new premium burger that offers both quantity and quality.
A Look Back: Recent U.S. Menu Updates
There are other new burgers that are making waves among American McDonald’s patrons besides the Big Arch. The Chicken Big Mac, another well-liked entrée from overseas cuisines, was recently introduced in the United States.
This innovative take on the iconic Big Mac, which was introduced on October 10, 2024, substitutes tempura-battered chicken patties for the regular beef patties. The 700-calorie Chicken Big Mac tastes and looks a lot like the classic Big Mac, but it provides those looking for variation something different.
This move demonstrates McDonald’s willingness to bring international favorites to the U.S. following positive feedback. If the Chicken Big Mac’s successful launch is any indication, the Big Arch may soon become a reality for U.S. consumers.
What’s Next For The Big Arch In The U.S.?
While McDonald’s remains tight-lipped about a confirmed launch date for the Big Arch Burger in the U.S., the strong hints and growing excitement make a 2025 launch increasingly likely. Fans are hopeful that the positive reception in other countries will translate to a successful U.S. release, where high demand for substantial burgers remains strong.
Final Thoughts:
McDonald’s potential introduction of the Big Arch Burger to the United States reflects the company’s commitment to listening to its customers and adapting to their evolving preferences.
With its double quarter-pound patties, rich layers of cheese, and bold Big Arch sauce, this burger is set to stand out as a satisfying, affordable option in a market that values flavor & portion size.
As McDonald’s continues to expand its menu to cater to diverse tastes, the Big Arch Burger could soon become a go-to choice for U.S. customers seeking a more filling and satisfying fast-food experience. Until then, fans of the Golden Arches will have to wait and see if the Big Arch makes its way across the border in 2025.