Cheba Hut, the cannabis-themed sandwich chain known for its unique toasted subs, is rapidly growing its presence across the U.S. The popular chain has just revealed plans to open 10 new locations in Virginia, marking its first-ever entry into the state.
This exciting announcement comes as part of a new partnership with WAHI Brands Inc., a franchise group that will oversee the development of the new stores. The first of these locations is set to open in Richmond or Hampton Roads in 2025, with additional locations opening shortly thereafter.
Ambitious Growth Plans Across the U.S.
WAHI, which already has an established relationship with Cheba Hut, is set to open the first Virginia location in 2025. WAHI’s CEO, Isaac Montoya, has long-term plans to expand and own up to 35 Cheba Hut locations across Virginia, New Mexico, Texas, and Montana. This ambitious growth plan aims to introduce Cheba Hut’s innovative sandwich options to more customers across the nation.
Just a month before announcing the Virginia expansion, Cheba Hut also revealed its plans to enter Iowa. Franchisee Mistene Nugent, an Iowa native, will open the state’s first Cheba Hut in Des Moines by the end of 2024. Nugent is also planning to open two more locations in the region next year.
This growth in Iowa, Virginia, and other markets will allow Cheba Hut to reach an even wider audience and increase its footprint across the country.
Cheba Hut’s Distinct Menu and Offerings
Known for its creative and cannabis-themed sandwiches, Cheba Hut offers a range of unique flavor combinations that cater to various tastes.
For instance, the “Sensi Kush” sandwich (910 calories) is a twist on the classic BLT, featuring bacon, honey sriracha, mayo, avocado, provolone cheese, lettuce, tomato, house dressing, and a parmesan blend called “Shake.” Another popular option, the “Thai Stick” sandwich (420 calories), includes grilled chicken breast, teriyaki, green bell pepper, pineapple, pepper jack cheese, lettuce, tomato, onion, pickles, Shake, and house dressing.
All of these sandwiches are served on hand-rolled, hand-scored bread sourced from a bakery that has been in operation for over 50 years, adding a special touch to each meal. This attention to quality ingredients and bold flavors has helped Cheba Hut stand out in the crowded sandwich market.
Cheba Hut’s Beverage and Bar Offerings
One of the features that truly sets Cheba Hut apart from its competitors is its beverage selection. Many locations boast bars serving a variety of local beers, signature cocktails, and spirits. For those looking to unwind after a long day, Cheba Hut locations with bars also offer a Happy Hour from 3 to 6 p.m., making it an excellent spot to relax with a refreshing drink after enjoying a delicious sandwich.
The Competitive Sandwich Market
Cheba Hut isn’t the only sandwich chain seeing rapid growth in 2024. Jersey Mike’s is expected to open an impressive 350 new locations by the end of the year.
Similarly, Firehouse Subs plans to open 300 new restaurants annually in the coming years. Other notable chains like Potbelly, Port of Subs, and Jimmy John’s are also expanding quickly, making the sandwich market more competitive than ever.
Conclusion
Cheba Hut’s exciting expansion plans signal a promising future for the beloved sandwich chain. With its unique, cannabis-inspired menu, hand-crafted bread, and a variety of beverage options, it’s no surprise that Cheba Hut is attracting a growing fan base across the country.
Whether you’re in Iowa, Virginia, or another state, be on the lookout for these new locations opening soon. As the sandwich chain continues to expand, more customers will have the chance to experience its creative and flavorful offerings. So, whether you’re a Cheba Hut loyalist or a newcomer, it’s a good time to explore this growing brand and its tasty menu items.