The McRib, a sandwich that has sparked both adoration and controversy over the years, is set to make a return at McDonald’s later this year.
Despite repeated attempts to discontinue this fan-favorite barbecue pork sandwich, McDonald’s has never been able to say goodbye to it permanently.
Now, in thrilling news for its devoted followers, McDonald’s U.S. President Joe Erlinger confirmed that the McRib will make a return in 2024.
During a recent guest appearance on the TODAY Show, Erlinger briefly teased plans for the return of the McRib, stating, “It’s coming later this year.” Although the exact release date remains unclear, the announcement was enough to stir excitement among fans.
What Makes The McRib So Iconic?
The McRib consists of a seasoned boneless pork patty slathered in tangy barbecue sauce and topped with slivered onions and pickles, all served on a toasted bun.
Its unique taste has earned it a mix of praise and criticism. Some fast-food lovers find it to be the epitome of indulgent junk food, while others express less enthusiasm, deeming it “gross.”
However, regardless of the mixed opinions, one fact remains indisputable: the McRib has become an iconic part of McDonald’s menu since its initial launch in 1981.
A History of The McRib: Why Can’t McDonald’s Let Go?
The McRib’s journey through the years has been marked by sporadic appearances. McDonald’s has introduced and then pulled the McRib multiple times, with the most recent discontinuation being in late 2022 during what the company dubbed the “Farewell Tour.” At the time, McDonald’s hinted that this could be the final opportunity to savor the sandwich.
However, just a year later, in the fall of 2023, the McRib made a limited return in select markets. According to a statement by McDonald’s USA during the time, “It turns out not everyone was ready to say goodbye to the McRib after last year’s Farewell Tour.”
Once again, the McRib’s supposed exit was short-lived, proving how difficult it is for McDonald’s to permanently remove this beloved item from its menu.
What To Expect For The 2024 McRib Return
While Erlinger’s announcement confirmed the McRib’s return, specific details remain under wraps. McDonald’s has yet to clarify when, where, or for how long the McRib will be available once it hits menus later this year.
There are no answers yet on whether the sandwich will make a nationwide return or if it will only be available in select markets, as was the case in 2023.
Additionally, a McDonald’s representative did not respond to inquiries for more information on the timing and extent of the McRib’s upcoming release.
However, fans are encouraged to stay tuned for more updates in the coming months and be ready to grab the McRib once it resurfaces on the menu.
Why Does The McRib Keep Coming Back?
Despite its supposed discontinuations, the McRib continues to return because of its devoted following and the marketing buzz that surrounds it.
McDonald’s has leveraged the sandwich’s limited availability to create a sense of urgency, which in turn drives demand. The McRib has developed a cult-like following, and the hype around its sporadic availability adds to its allure.
Each time McDonald’s announces the McRib’s return, fans rush to their nearest location to relive the taste of this unique sandwich.
This demand, coupled with McDonald’s savvy marketing strategy, ensures that the McRib keeps coming back, despite its status as a “discontinued” menu item.
Other Exciting Offers At McDonald’s
While the McRib’s return is highly anticipated, McDonald’s has also been keeping its customers happy with other menu additions and deals.
One of the most exciting recent launches is McDonald’s $5 Meal Deal, which officially hit menus on June 25. This value bundle includes a four-piece Chicken McNuggets (170 calories), fries (230 calories for a small order), a drink, and a choice of either a McChicken or McDouble (both 400 calories).
This meal deal provides a budget-friendly option for McDonald’s customers who are looking to enjoy a variety of the chain’s most popular items. However, this deal is available only for a limited time, so customers should take advantage of it while they can.
Conclusion:
McDonald’s just can’t seem to say goodbye to the McRib, and now fans can rejoice in the knowledge that this beloved sandwich is making yet another comeback in 2024.
While details surrounding its release are still scarce, the anticipation for the McRib is already building. Whether you’re a longtime McRib lover or new to the experience, 2024 is your chance to enjoy this one-of-a-kind barbecue pork sandwich.
Keep an eye on McDonald’s announcements and be ready to act fast when the McRib finally returns to menus later this year.