Former First Lady Michelle Obama has long been a champion for promoting healthier lifestyles, particularly among children. On September 17, Michelle Obama was spotted at a Costco in the Bay Area, where she created quite a buzz.
Holding a case of Plezi Fizz, a healthy beverage option for kids, Obama excitedly endorsed the product to a crowd that had gathered around her. With her characteristic charm, she proclaimed, “It’s healthy. It’s a healthy drink. Low calorie and it tastes good!”
While this surprise endorsement delighted many Costco shoppers, it was not a random occurrence. Michelle Obama is one of the co-founders of the Plezi Fizz brand, which was developed as a healthier alternative to traditional sugary sodas and fruit juices for kids aged six and up.
What Is Plezi Fizz?
Plezi Fizz is a kid-friendly, low-calorie drink that offers a more nutritious option compared to conventional beverages. The drink comes in a variety of fun flavors such as cherry limeade, lemon-lime, and strawberry lemonade for the carbonated options, and fruit punch, blueberry blast, orange smash, and apple smash for the juice boxes.
With much less sugar than standard fruit drinks, Plezi Fizz also includes fiber and essential nutrients, making it a health-conscious alternative for parents who want to reduce their children’s sugar intake without sacrificing flavor. It’s designed to curb the desire for overly sweet drinks while providing some nutritional benefits that are often missing in sugary sodas.
Michelle Obama’s Surprise Appearance At Costco
The viral video of Michelle Obama at the Costco in Livermore, California, shows her enthusiastically promoting Plezi Fizz. While some shoppers might have been surprised to see the former First Lady casually shopping at the wholesale giant, her visit was actually part of a promotional event for her brand.
Shake and Stir Co., a mobile bartender service, captured and shared the moment on social media, quickly causing a viral stir online.
The endorsement resonated with many TikTok users who were amazed to see a significant political figure in such a relatable setting. Comments flooded social media with sentiments like, “She is just casually there like she isn’t a part of American history?!” Others expressed their disappointment at missing the chance to see her in person, with one fan humorously lamenting, “Why am I shedding actual tears that I wasn’t there?”
The Healthy Mission Of Plezi Fizz
Mrs. Obama’s promotion of Plezi Fizz ties into her broader efforts to encourage healthier eating habits in America. As co-founder of the brand, she aims to offer children and parents better beverage options that prioritize health without compromising on taste.
With Plezi Fizz, Obama continues her legacy from her time as First Lady, when she launched the “Let’s Move” campaign to combat childhood obesity and advocate for better nutrition in schools.
By offering a low-sugar, nutrient-rich beverage, the company hopes to shift consumer behavior toward healthier choices. And judging by some of the social media comments, many Costco shoppers are excited about the taste, too. One TikTok user commented that Plezi Fizz was “like an apple juice version of Poppi,” while another mentioned they were immediately adding it to their cart after hearing Obama’s endorsement.
Michelle Obama’s History With Costco
This isn’t the first time Michelle Obama has made an appearance at a Costco warehouse. In November 2018, she and Ellen DeGeneres visited a California Costco to promote her memoir, “Becoming.” The visit turned into a fun spectacle, with DeGeneres announcing Obama’s arrival via megaphone, much to the delight of fans who had gathered for the book signing. The duo even indulged in some of Costco’s signature snacks, including cookies and Kirkland wine.
Costco To Stop Carrying Books Year-Round
While Costco has become a go-to spot for book signings and author appearances, there is a looming change. The retailer announced that, starting in 2025, it will stop carrying books year-round, focusing instead on seasonal availability. This decision has caused concern in the publishing industry, which has already been facing significant challenges. However, fans of Michelle Obama’s memoir can still look forward to finding it at Costco—at least for the remainder of the holiday season.
Conclusion:
Michelle Obama’s recent appearance at Costco to endorse Plezi Fizz underscores her ongoing commitment to promoting healthier eating habits, particularly for kids. Plezi Fizz, with its low-sugar content and fun flavors, offers a refreshing alternative to sugary beverages, making it a favorite among health-conscious parents.
Whether or not you managed to catch a glimpse of the former First Lady in action, Costco shoppers can still enjoy the benefits of this kid-friendly drink.
FAQs
1. What Is Plezi Fizz?
Plezi Fizz is a healthier beverage option co-founded by Michelle Obama, designed for kids aged six and up. It is low in sugar, contains fiber, and offers a variety of fun flavors like cherry limeade and strawberry lemonade.
2. Why Did Michelle Obama Endorse Plezi Fizz At Costco?
Michelle Obama was promoting her Plezi Fizz brand at Costco as part of a promotional event. She took the opportunity to highlight the drink’s health benefits to shoppers, emphasizing its low-calorie and low-sugar content.
3. What Flavors Does Plezi Fizz Come In?
Plezi Fizz offers carbonated flavors such as cherry limeade, lemon-lime, and strawberry lemonade, along with juice box flavors like fruit punch, blueberry blast, orange smash, and apple smash.
4. Is Plezi Fizz A Healthy Drink For Kids?
Yes, Plezi Fizz is designed to be a healthier alternative to traditional sugary sodas and juices. It has lower sugar content and contains fiber and other nutrients to support children’s health.
5. What’s Next For Michelle Obama’s Plezi Fizz?
While there’s no official Plezi Fizz promotional tour, fans are hopeful to see Michelle Obama making more surprise appearances at Costco and other retailers as the brand continues to grow.