M&M’S Unveils First-of-Its-Kind Product Promised To Be A ‘Natural Fit’ This Holiday Season

This holiday season, M&M’S is taking a surprising step beyond its colorful chocolate-coated candies with the release of an unexpected new product: the M&M’S Snack Jacket.

This limited-edition outerwear is designed to enhance your movie-watching experience in collaboration with Amazon MGM Studios’ upcoming holiday film, Red One. Featuring stars like Dwayne “The Rock” Johnson and Chris Evans, this action-adventure flick is bound to become a holiday favorite, and M&M’S is making sure fans are prepared for a cozy viewing experience with their unique Snack Jacket.

Here’s everything you need to know about this new M&M’S launch, including where to buy it and what other holiday items are hitting shelves.

M&M’S Snack Jacket: The Ultimate Moviegoer’s Companion

The M&M’S Snack Jacket is the perfect combination of functionality and fun, making it ideal for movie lovers who want to bring the ultimate snack experience wherever they go. This jacket goes beyond traditional outerwear with features tailored to elevate the movie-watching experience.

Snack Jacket Features:

  • Pockets for M&M’S: Convenient pockets to store your favorite M&M’S candies.
  • Popcorn Bucket Strap: A built-in strap for securely holding a popcorn bucket, keeping your hands free.
  • Built-In Light: Find your seat in the dark with a discreet, built-in light.
  • Napkin Dispenser Sleeve: A dedicated sleeve to dispense napkins, keeping everything within easy reach.

According to the press release, the Snack Jacket is a “moviegoer’s dream,” delivering everything fans need for an optimal, hands-free theater experience.

How to Get Your Hands on the M&M’S Snack Jacket

Here’s the catch: only 14 Snack Jackets will be available for purchase, adding to the exclusivity of this unique M&M’S item. Two separate drops of seven jackets each will be released on Friday, November 15, in honor of the seven M&M’S spokescandies. They will be priced at an incredibly reasonable $11.75 each, available exclusively on MMS.com.

In addition to the jacket itself, lucky buyers will receive a complimentary annual movie pass, making this limited item even more valuable for movie lovers. With such limited stock, fans will need to act fast if they want to own one of these innovative jackets.

About Red One: The Movie That Inspired the Snack Jacket

The release of the M&M’S Snack Jacket coincides with the debut of Red One, a holiday action-adventure movie hitting theaters on November 15. The movie follows an Extremely Large and Formidable (E.L.F.) operative teaming up with a master tracker to save Christmas after a villain kidnaps Santa Claus. Red One boasts a star-studded cast, including:

  • Dwayne “The Rock” Johnson
  • Chris Evans
  • Kiernan Shipka
  • Lucy Liu
  • J.K. Simmons
  • Bonnie Hunt

With M&M’S as a sweet companion for any movie night, it’s no surprise they decided to mark the launch of Red One with this exclusive holiday-themed release.

Additional Holiday Products from M&M’S

Beyond the Snack Jacket, M&M’S is also releasing two more exclusive holiday items to celebrate the season with its fans:

  1. Red One Exclusive Gift Bundle
    • This gift bundle includes a keepsake Red One jar filled with customized M&M’S chocolates, a Red character barrel mug, and a sharing-size bag of M&M’S Peanut Butter Milk Chocolate Candy in a Christmas assortment. Fans can purchase this bundle on MMS.com and Amazon, making it a perfect gift for M&M’S enthusiasts and holiday movie lovers.
  2. Red One Popcorn Bucket
    • In collaboration with AMC Theatres, M&M’S will offer a limited-edition, snow globe-style Popcorn Bucket featuring Red One branding. This unique item will be available exclusively at AMC locations, adding a collectible piece to the holiday experience.

M&M’S: Bringing Sweetness and Fun to the Holidays

M&M’S has long been a part of holiday celebrations, known for its fun and delicious chocolate candies that make festive occasions even sweeter. Now, with the introduction of the Snack Jacket, M&M’S is expanding its influence to provide fans with a unique, interactive experience that complements their holiday movie nights.

As the press release states, “M&M’S has long been a sweet addition to many holiday festivities and movie nights, so it only makes sense the brand is spicing up the holiday season with a thrilling new collaboration.” With their holiday offerings, M&M’S is giving fans everything they need to celebrate the season with fun, excitement, and, of course, chocolate.

Final Thoughts:

Whether you’re a die-hard M&M’S fan or simply looking for a fun holiday gift, M&M’S latest product lineup is sure to impress. The M&M’S Snack Jacket, with its thoughtful features and limited availability, is set to be one of the most talked-about items this season. Pair it with the Red One Gift Bundle and the AMC-exclusive Popcorn Bucket, and you’ll have a holiday movie night that’s hard to beat.

Make sure to mark your calendars for November 15 and visit MMS.com for a chance to purchase these exclusive items. With only 14 Snack Jackets available, they’re bound to sell out fast—so don’t miss your chance to be one of the few to own this unique piece of holiday memorabilia.

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