Taco Bell is spicing up its menu with a brand-new hot sauce, but this time it’s doing things a little differently. The fast-food chain has collaborated with Grammy-nominated musician Omar Apollo to introduce Disha Hot, a sauce inspired by Apollo’s family’s secret recipe.
This exclusive sauce is a limited-time offering, and fans can get a taste starting September 2024.
The Origins of Disha Hot Sauce
The inspiration behind Disha Hot comes straight from Omar Apollo’s childhood. Growing up in a Mexican household, the singer recalls how his mother’s homemade hot sauce became a staple in the family.
Whether for birthdays, family dinners, or celebrations, her secret recipe was always in demand. Now, thanks to this partnership with Taco Bell, Apollo is bringing that cherished family tradition to a wider audience.
Apollo expressed his excitement in an interview, saying, “Partnering with Taco Bell is incredibly important to me because it allows me to honor my Mexican heritage and give thanks to my mom’s constant love and support by sharing her Disha Hot Sauce recipe with a larger audience.”
What Makes Disha Hot Unique?
This isn’t your average hot sauce. Disha Hot is a smoky, savory blend of roasted tomatillos, white vinegar, onions, tomatoes, peppers, lime juice, and a “family-secret spice blend.”
This combination creates a rich, flavorful sauce that’s not only spicy but also packs a tangy punch. Unlike many off-the-shelf hot sauces, this one captures the essence of authentic, home-cooked Mexican flavors, making it a perfect pairing for Taco Bell’s fan-favorite menu items.
Disha Hot Discovery Box
To celebrate the launch, Taco Bell has created a Disha Hot Discovery Box, which is designed to complement the new sauce.
The box comes with a Cheesy Gordita Crunch, a Doritos Locos Taco, a Crunchy Taco, chips and nacho cheese sauce, and a medium fountain drink. Along with these items, customers will also receive three Disha Hot sauce packets.
For those who can’t get enough of the sauce, Taco Bell is also offering it à la carte for just 20 cents per packet. You can drizzle it over your tacos, burritos, or whatever else you’re craving.
Exclusive Merchandise Collaboration
The partnership between Taco Bell and Omar Apollo doesn’t stop at the sauce. In a unique collaboration, the two have created a limited-edition vinyl record that’s infused with Disha Hot sauce.
The vinyl features tracks from Apollo’s latest album, “God Said No,” and is available in limited quantities for Taco Bell Rewards members. This one-of-a-kind collectible is part of Taco Bell’s efforts to celebrate art, music, and flavor in one seamless collaboration.
The liquid-infused vinyl will be available for Rewards members starting September 24 at 2 p.m. PST via the Taco Bell app. If you’re a fan of Apollo’s music, this is a must-have.
How Did the Collaboration Happen?
The collaboration between Taco Bell and Omar Apollo was born out of Taco Bell’s Feed the Beat program, which supports emerging artists by providing them with gift cards for food while on the road.
Apollo was part of this program, and during his time with Taco Bell, the brand learned about his passion for his family’s hot sauce recipe. The result? The creation of Disha Hot and an opportunity for Apollo to bring a personal piece of his heritage to a global stage.
Taco Bell’s Chief Marketing Officer, Taylor Montgomery, spoke about the collaboration, stating, “One of Omar’s personal goals was to bring his family’s secret hot sauce, Disha Hot, to more people, and we knew we wanted to help make that a reality.”
Where and When Can You Get Disha Hot?
Disha Hot will be available to Taco Bell Rewards members starting Tuesday, September 24, with general availability on Thursday, September 26. However, this sauce will only be around for a limited time, so fans are encouraged to stock up while supplies last.
For those who miss out on the initial release, there’s still a chance to try the sauce at ChainFEST, a gourmet chain food festival in Los Angeles happening on October 5.
Attendees will have the opportunity to sample Disha Hot and experience the flavors that made this sauce a staple in Apollo’s household.
Table: Key Details About Disha Hot Sauce
| Feature | Details |
|---|---|
| Launch Date for Rewards Members | September 24, 2024 |
| General Launch Date | September 26, 2024 |
| Price per Sauce Packet | $0.20 |
| Ingredients | Roasted tomatillos, white vinegar, onions, tomatoes, peppers, lime juice, secret spice blend |
| Special Box Offering | Disha Hot Discovery Box with Cheesy Gordita Crunch, Doritos Locos Taco, Crunchy Taco, chips and nacho cheese sauce, medium drink |
| Limited Edition Vinyl Release | September 24, 2024, for Rewards Members |
| Available Locations | Taco Bell locations nationwide and at ChainFEST |
Conclusion:
Taco Bell’s latest collaboration with Omar Apollo brings the beloved flavors of Disha Hot sauce to the masses, offering a taste of Mexican tradition with a modern twist.
Whether you’re a fan of spicy condiments, Apollo’s music, or just love Taco Bell, this limited-time offering is sure to spice up your fast-food experience.
Don’t miss out on grabbing a bottle of Disha Hot while supplies last, and be sure to check out Apollo’s liquid-infused vinyl for a truly unique collectible.
FAQs
1. What is Disha Hot Sauce made of?
Disha Hot is made from roasted tomatillos, white vinegar, onions, tomatoes, peppers, lime juice, and a family-secret spice blend, giving it a smoky and tangy flavor.
2. How can I get a bottle of Disha Hot Sauce?
You can purchase Disha Hot packets for 20 cents each starting September 26, 2024. Taco Bell Rewards members can access the sauce earlier on September 24.
3. What is the Disha Hot Discovery Box?
The Discovery Box includes a Cheesy Gordita Crunch, Doritos Locos Taco, Crunchy Taco, chips, nacho cheese sauce, a medium drink, and three packets of Disha Hot.
4. Can I buy the Disha Hot vinyl record?
Yes, Taco Bell Rewards members can purchase the limited-edition Disha Hot liquid-infused vinyl featuring Omar Apollo’s latest album starting September 24.
5. Is Disha Hot Sauce available forever?
No, it’s a limited-time offering, so be sure to grab some while supplies last.