Volkswagen is bringing a unique twist to its U.S. anniversary celebrations — and it’s not another car. Instead, it’s launching its famous Gewürz Ketchup in the United States for the very first time.
This condiment, which has gained a loyal following in Germany, is being released in honor of VW’s 75th anniversary in America.
Known for pairing with the company’s exclusive currywurst, the ketchup has become a cult favorite in its own right, and now, Americans can finally experience it. Here’s how to snag a bottle and why this ketchup is so special.
A Cult-Favorite Ketchup with a Rich History
Volkswagen’s connection to ketchup may sound odd at first, but in Germany, it’s a beloved pairing with VW’s famous currywurst.
The relationship dates back to 1973 when Volkswagen’s chefs created an exclusive sausage for the company’s canteens.
This currywurst became such a hit that VW launched a condiment line specifically to pair with it, including their signature Gewürz Ketchup.
It’s not just any ketchup — fans describe it as sweeter, richer, and packing a subtle spicy punch, much like a fusion of ketchup and barbecue sauce.
The ketchup has become as iconic as VW’s cars, and until now, it was only available in Europe. But for their 75th anniversary in the U.S., Volkswagen is giving Americans a taste of the condiment that has graced their German plates for decades.
What Makes VW’s Ketchup So Special?
Volkswagen’s Gewürz Ketchup is much more than a condiment. It’s often described as the perfect blend of sweetness and spice, making it the ideal partner for currywurst or any dish that needs an extra kick.
Unlike traditional ketchup, VW’s version is tangier, with notes of curry spices that elevate its flavor profile. Many fans claim it’s a combination of ketchup and barbecue sauce, creating a unique flavor that’s perfect for sausages, fries, and even burgers.
Volkswagen has taken its ketchup so seriously that the condiment even has a part number — 00010 ZDK-259-101 — just like a car part. It’s a symbol of how integrated the ketchup is into the brand’s identity and how much of a fan-favorite it has become over the years.
How to Get Your Hands on a Bottle
If you’re curious about trying this ketchup, you’ll need to act quickly. Volkswagen is offering their Gewürz Ketchup for free on their DriverGear merchandise portal, but it’s only available while supplies last. Given its popularity, the bottles are expected to sell out fast.
For those who can’t grab a bottle online, there’s another chance to taste the ketchup next month. VW will be offering samples of the condiment at ChainFEST, a gourmet food festival in Los Angeles on October 5th, 2024. So, if you’re in the area, it’s a great opportunity to experience this beloved German treat.
The Return of the VW Currywurst
The Gewürz Ketchup was originally created to complement Volkswagen’s currywurst, a dish that has become just as iconic as the company’s cars.
The currywurst is a special sausage recipe, kept under wraps by the company, and has been a staple in VW’s canteens since the early 1970s. In Germany, this sausage is so beloved that VW sells more currywurst than cars each year!
Fans of VW’s currywurst can enjoy the full experience with the Gewürz Ketchup. The sausage is typically sliced into bite-sized pieces and smothered in the tangy, spicy ketchup.
And while the currywurst itself isn’t available in the U.S. (yet), the ketchup gives American fans a chance to taste a piece of VW’s culinary legacy.
VW’s Unique Approach to Anniversary Celebrations
Volkswagen’s decision to bring its Gewürz Ketchup to the U.S. is part of a larger celebration of its 75th anniversary in America.
Along with the ketchup launch, VW has been highlighting stories of its fans and their personal experiences with the brand.
One fan, Jamie Orr, has even made a tradition of bringing bottles of the Gewürz Ketchup back from Germany for friends who love the brand.
According to Rachael Zaluzec, Volkswagen of America’s Senior Vice President of Customer Experience and Brand Marketing, the ketchup launch is part of celebrating “more than just cars” — it’s about sharing the fun, unexpected parts of Volkswagen’s history and brand identity.
Why VW’s Ketchup Has Such a Loyal Fanbase
So why does a car company’s ketchup have such a devoted following? It’s all about the combination of nostalgia, flavor, and brand loyalty.
For decades, VW employees and fans have enjoyed the ketchup with their currywurst in Germany, making it a unique part of VW’s culture.
The ketchup has become a symbol of the company’s quirky, unexpected side — something that’s deeply resonated with customers.
And now, for the first time, Americans can join in on the experience. Whether you’re a VW enthusiast or just someone who loves trying new and exciting foods, this limited-time offer is a chance to taste a piece of Volkswagen’s history.
Conclusion:
Volkswagen’s Gewürz Ketchup is making its highly anticipated debut in the U.S., giving Americans a chance to experience this cult-favorite condiment for the very first time.
Whether you snag a bottle online or get a taste at ChainFEST in Los Angeles, this limited-time offer is sure to delight both VW fans and food lovers alike. With its sweet and spicy flavor profile,
VW’s ketchup promises to elevate everything from sausages to fries — so don’t miss your chance to grab a bottle and add a taste of Germany to your kitchen.
FAQs
1. What makes Volkswagen’s Gewürz Ketchup different from regular ketchup?
VW’s ketchup is sweeter, richer, and spicier than traditional ketchup, with a flavor that’s often compared to a combination of ketchup and barbecue sauce.
2. How can I get a bottle of Volkswagen’s Gewürz Ketchup?
You can get a bottle for free on Volkswagen’s DriverGear merchandise portal while supplies last, or taste it at ChainFEST in Los Angeles on October 5th.
3. What is VW currywurst?
VW currywurst is a special sausage created by Volkswagen’s chefs in the 1970s. It’s served with the Gewürz Ketchup and is a beloved dish in Germany.
4. Is the Gewürz Ketchup available year-round?
No, the Gewürz Ketchup is only available for a limited time in celebration of VW’s 75th anniversary in the U.S.
5. What other condiments does Volkswagen offer?
In addition to the Gewürz Ketchup, VW also offers a curry sauce designed to pair with their famous currywurst.